We are sometimes asked what the easiest, simplest, and fastest ways to improve your business website’s profitability are. There are a lot of answers we can give, ranging from better search engine optimization to adding e-commerce features. The reality is that the right answer depends on the website and business in question.
In most cases, however, there is one fast way to find something that could make a big difference: look at what you aren’t doing or trying right now.
People are creatures of habit. When we find something we like, or that works, we tend to keep repeating it over time. That can be a good thing, since it magnifies our successes, but it can also hold us back by preventing us from testing out new ideas. And so, sometimes the very best thing you can do – especially when it comes to uncovering new customers and opportunities – is to break out of your existing habits and give something different a shot.
Whether it’s social media marketing, pay per click advertising, or something completely different, resolve to try something new in your online marketing plan in the coming weeks. At worst, you’ll learn how something different works; and best, you’ll find a whole new way to attract revenue online.