Content has become all-important to Internet marketing, especially when it comes to social media and search engine positioning. But, many companies struggle to find fresh articles, posts, and ideas week after week.
We think a lot of them should just consider getting content the easy way: having your customers provide it for you.
Generally speaking, that’s a lot simpler than you might think. In fact, here are three quick and easy ways to get social content directly from your buyers:
1. Ask them for their stories, photos, and submissions. People love to share things that are fun, and you might be able to convince them to show or tell others how they are enjoying your products, so you can post the results in your blog, Facebook page, etc.
2. Run customer contests. Give out a weekly coupon or gift card for the best product photo, the most innovative use of what you sell, or the best company story. Over the weeks, you’ll get lots of great content and testimonials to use.
3. Just start conversations. By asking customers what’s on their minds, you can get lots of great topics for articles, blog posts, FAQ pages, and more.
Building content for your site doesn’t have to be a struggle – just ask your customers to help you out! Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.