Given that social media sites like Facebook, Twitter, and LinkedIn are such a relatively new phenomenon on the Internet, you would think that they would present a wide open field, that there wouldn’t be any “rules” to deal with yet…
That’s not exactly true; there is one guideline you had definitely, positively better pay attention to. Here it is: Use social media to connect with customers, let them find out more about you, and give you input or feedback – Do not use social media as a soapbox to shout your marketing message as loudly and often as possible.
The one thing that makes all of these social media sites work so well is the idea that they are fun and interesting. And few things aren’t as fun or interesting as being sold to. How many people do you know that look forward to meeting door-to-door salesmen or sitting through a timeshare presentation? Exactly.
When it comes to reaching out to the attention of buyers in social networking sites, think of holding their interest, not grabbing their wallet. Keeping things in that perspective won’t just make social more entertaining for everyone involved, but will yield you a lot better long-term bottom line result. And it’s important to incorporate your social media efforts in your website design and marketing plans.