There are some business leaders who will change marketing agencies or business web designers at the drop of a hat, and others that stay loyal to a firm for decades on end, even if they aren’t getting the results they’ve been hoping for.
Obviously, there are risks with either approach. But, if you are thinking about switching agencies – or just wondering if you could benefit from making a move – there are two big pros and cons to consider before making a final decision:
The biggest advantage to switching marketing agencies is that you get access to new minds and ideas. Sometimes, it really does take fresh eyes to see things with a new perspective. Plus, there’s always the chance that your new team will be more creative, or more responsive, and help you achieve better results.
The top drawback is that you have to start from scratch. Beginning from zero can be more daunting than you might think, especially if you work in a very competitive or complex industry, where lots of research and specialized knowledge is required. That doesn’t mean you should keep an agency just because they know you, but it does mean you should be aware of the learning curve that’s inevitable when you make a change.
Whether you’re choosing a new marketing agency or just trying to decide whether you have the right one already, keep in mind that it really comes down to trust, results, and relationships. Those should always matter more than any sales pitch, or even how long you’ve worked with someone in the past.