Columbus Web Design 614.224.6226

Jun 2023
The Biggest Problem With Vague Marketing Goals

Marketing Goals

On our blog and in meetings with new clients, we always encourage business owners and executives to set firm, achievable marketing goals. These could translate into a number of new inquiries, for example, or increased visits to a retail shop. But we try to avoid, on the other hand, targets that are really vague (like “stronger branding.”)

There is a very good reason for this: when you have marketing goals that aren’t at least somewhat concrete, it’s very difficult to measure progress against them.

Improve Your Business

You might not think this is a big problem, especially if you have a small company and can generally sense whether things are going well or not. But, how do you compare the effectiveness of two different campaigns, or messages, if you’re only basing the success or failure on a gut feeling? What if two completely different ideas both seem to work, and you need to decide which one to build on?

If you are serious enough about creating real-world results to meet with a company like ours, then you should devote a bit of time and attention to finding the right measurable, specific, and time-sensitive goals. They give you the best way to keep score with your campaigns, especially when things start to get busy or hectic.

Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio

The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.

Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketingadvertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.



Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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