Social media marketing is still a relatively new and evolving field. There isn’t a whole lot that we, or anyone else, can say definitively about what works and what doesn’t, and especially which sites or techniques are going to be important and profitable in the future.
Still, we can point you at the best and worst ways to use social networking sites right now.
Let’s start with the worst way, which also happens to be the approach lots of business owners and marketers seem to be taking: halfheartedly setting up a bunch of profiles and then waiting for customers to show up.
While this is a terrible approach to Facebook, Twitter, and other social media sites, it’s also understandable. Companies know that hundreds of millions of people are logging on to these sites, and so they want to take advantage. But, since they aren’t sure what to actually do with any of these opportunities, they take a “wait-and-see” attitude towards the whole thing. Eventually, they are forced (but not surprised) to admit that it hasn’t worked for them.
So what’s a better way to try social networking? To become a resource for information, advice, and connections. Social networking sites work a lot like real-life networking events used to. To sit around and wait for your biggest potential customers to walk up to you, introduce themselves, and end up buying isn’t realistic. But, if you can show off what you know and become a focal point of activity, then new accounts are practically going to fall into your lap.
If you want to dominate the social networking scene, then learn to become indispensable to prospective clients. Show them that you have expertise in the form of articles, videos, and ongoing comments and discussions. Once you do, it will only be a matter of time before they’re interested in buying from you.
If you’re ready to get the best from your social media marketing, contact Marcy Design today to find out how we can help.