But one thing that’s mentioned surprisingly less-often is the company’s current image and profile… or the one they would like to have.
Much of the time, of course, it’s thought of an offhand way, usually as part of the overall look and feel, or the incorporation of a logo and photos. But even so, it’s odd that a lot of business owners don’t think about the way they want their site to be perceived – especially when a website is usually the company’s most important way of presenting itself to the world.
And so, with that in mind, we would invite you to spend some time thinking about not only what your site says, but what it says about you as a business, no matter what stage of the design process you’re in, or whether you are working with us at Marcy Design, or any other company. Here are a few questions to get you started:
Are you heavy on flash, style, or substance? Contrary to popular belief, there’s nothing wrong with emphasizing any of these. Do clothing designers worry about their content, or the “tone” of their writing? Of course not; they’re all about giving you something with glitz, and it works for them.
On the other hand, if you sell something that’s highly technical, or needs lots of explanation, it’s probably better to have a site that leaves people feeling more informed than they were in the past. The point isn’t that any one idea or feel works best, but that it should be consistent with the feeling you want people to have when they visit your pages.
Is your website a good reflection of your company off-line? Naturally, there’s a fine line here. If you work at home in your pajamas, there is no need to share that with the buying public. But at the same time, your website should feel like an extension of your company’s culture and personality.
Does your new design reflect your future ambitions? Likewise, if there is a direction you want to take your business that is different, but your site is stuck in the past, then you’re going to have a problem making the transition to reality. Remember, your company’s website is going to be the first – and often last – part of the business people are going to see, so make sure they get a taste of what you are, or what you’re trying to become – not the way you worked years ago.
Your website can be a profitable part of your business whether it has all the latest tricks and tools, or features a few pages of simple, clean layouts. Either one, or anything in between, is fine – but only if it accurately fits your company’s image.
Need help with your website design, so it’s more in line with your branding vision? Contact Marcy Design today and will walk you through the process would start to finish.