Should the changing seasons affect your online marketing strategy? Possibly, even if we aren’t talking about the holiday shopping that online retailers get so excited about.
Even though there isn’t much about your website that has to change because of the date on the calendar, or the time on the clock, different seasons mean different things for your buyers. And so, it’s possible that the warmer weather and picked-up moods that will be coming along in the next month or so could put your customers in a different frame of mind.
Think carefully about what the coming of spring might mean for your best customers, which products and services they might now be concerned with, or how their general attitude and questions about your company could be shifting. In most cases, the differences between your marketing plan from one part of the year to another will be subtle. Still, looking for them ahead of time – by trying to anticipate your buyers’ moods, or looking at past sales patterns – can make your Internet marketing plan proactive instead of reactive.
In just a few short weeks, the world around us is going to feel a bit brighter and greener. Will your business website reflect those changes?