There are three ways to design and build your company website: Build it yourself, use an online service or hire a professional website development company. The first choice, building the website yourself, is easy and inexpensive. If you have the know-how, you can put a basic website up for in a short amount of time. Keep in mind that you need to think about the target audience, your competition and brand identity. There are other articles on this website blog that go into more detail about the web design process. There are also unlimited books and resources available on the Internet to help you build a website. The downside is the time it takes to build your website. If you own your own business, then you might have more pressing needs such as keeping the business running by focusing on sales.
The next method for building a company website is to utilize available online resources. Simply Google ‘website design’ and you will see hundreds of companies that offer pre-build websites for your company. I would recommend using this method if you are opening a new business. This give you the time to work out different versions of the content that defines your website. There is a free service at ionWeb.com that offers a one-page, non-nonsense approach to get you started. When using this method, you won’t have a lot of choices, but it helps to get your website off of the ground without the fuss.
The third choice is to hire a professional website development company. If you don’t have the time or experience to use the other methods, then hire someone to help. When you find the right company, you get a more objective opinion about your company’s website. There are even businesses that offer marketing and search engine services that go beyond just the design and production. Obviously it will cost money to hire someone who knows what they are doing, but if you budget for marketing, including website design, your company stands a better chance of succeeding.
Before you start the project yourself give this some thought. When we remodeled our kitchen a few years ago, I reviewed the process and thought I could save money and do the work myself. However I don’t remodel kitchens for a living so I also assumed that I could only work weekends and weeknights and found it would take me a minimum of 6 months to complete the remodeling project. Along with the mess it also meant that we would be without a kitchen for that period of time. Long story short, we hired a kitchen remodeling expert; it was completed in a tmely fashion and we were serving meals to our family in our beautiful new kitchen no time.