In some businesses, marketing is really a sub-division of the sales department. At those companies, the job of the marketing team is to create leads for producers, who follow-up and turn them into new accounts. Of course, at other companies, marketing departments work independently, creating brand awareness and generating opportunities that may or may not eventually make their way to an actual salesperson.
If you are creating marketing plan from scratch, you might wonder which system is better. In other words, should marketing support sales, or be separate from them?
That’s going to depend a lot on your company and its organization, of course, but here are a few things to consider:
- The more complex a product or sale is, the more likely you are to need to have a salesperson involved early in the process
- Although few things in life actually “sell themselves,” small, low-priced items can often be marketed directly through catalogs or e-commerce sites
- You don’t necessarily have to have an “either-or” system when it comes to marketing and salespeople, just a process that works for you and your business
Naturally, we’ve seen businesses be successful both ways. In fact, if you want to find out the best way to set up your marketing plan, meet with a member of our team to discuss your bottom-line objectives, and we’ll help you develop a system to meet them.