Columbus Web Design 614.224.6226

Jan 2023
Online & Offline Advertising – It Doesn't Have To Be Either-Or Proposition

Online & Offline AdvertisingOnline & Offline Advertising

In an earlier post, we looked at the ongoing discussion of online & offline advertising, with the conclusion that either can be great. So long as you’re maximizing the return from your advertising budget.

The reality that we really wanted to hit home, however, is that Internet advertising isn’t in either-or proposition; you can – and definitely should – have an integrated approach to finding new customers. Using that mindset, you can break the process down to three quick steps:

1. Find your customers. Whoever your core group of buyers are, find out where they “live,” online or off. Once you know where they read, hang out, and discuss ideas (be it in a physical place, online, or in magazines and other mediums), you have good places to start your advertising campaigns.

2. Find approaches that work. Where you put your advertising is just the first variable; what you say is every bit as important. Work on creating messages that grab attention and are easy to remember.

3. Test different methods and ideas. With those two pieces in place, you start testing everything, from pay-per-click and banner ads to direct mail and other traditional tools. Over time, you’ll find out what works for your company in a reliable way.

That might not be as glamorous or exciting is talking about the latest Internet advertising tools and sensations, but it’s a proven formula for long-term success.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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