Great web design and online marketing is as much about avoiding the big mistakes as it is making the right moves. Over the years, we have noticed that a lot of the biggest blunders business owners and managers make – not to mention the most expensive ones – tend to stem from one important point: They overreact to things.
By keeping your cool, especially when your online marketing plan isn’t going the way you think it should be, you can make better long-term decisions. This sounds easy, but can be difficult to put into practice.
Here is why: The minute you notice that your search engine position has suddenly been altered, that new orders are dropping off at a drastic rate, or that one of your competitors has invested heavily in a new website, your first inclination will probably be to do something, anything, to reverse the trend. But until you have enough information to figure out why the ground is shifting beneath you, any move you make is as likely to be the wrong one as it is the right one.
The lesson? Don’t overreact to anything that’s happening, whether it’s good or bad. Instead, when you notice that things are changing with your business website, get together with a team you trust and figure out the best way forward. It’s hard to resist making a rash move, but we promise you’ll come out better for it in the long run.