Although pay-per-click advertising has been with us for a while, there are still businesses setting up new accounts, and campaigns, by the thousands every day.
That’s a great thing – online ads can open up a lot of great targeted and profitable opportunities – but too many business owners, managers, and executives set up their first campaigns in the wrong way. That is, they do a lot of things that seem like they should make sense, but it ends up costing them a lot of money in the long run.
To understand why, you have to understand that Google makes a lot of general recommendations that won’t necessarily work for your company… or might make more sense for them as an advertiser than they do for you, as a customer.
And so, we advise you to keep one thing firmly in mind as you set up your first AdWords campaign: Start small and be very specific. Write one very targeted ad, aimed at your best buyer, and then pair it with a few keywords or phrases that makes sense for someone who was firmly interested in buying from you.
After that, resist the urge to keep adding dozens of new keywords into the campaign – you’ll only cost yourself a lot more money, scatter your marketing focus, and suffer for with a lower AdWords “quality score.”
To learn more about why, and how a company like ours can help you get more from pay-per-click advertising while spending less, call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.