Recently, we put up a post that outlined a few of the ways that business web design has changed in recent years. There is one thing that has been incredibly consistent, though – when it comes to business web design, visuals and first impressions are incredibly important.

No matter what your site does, or how well it’s been planned out, it’s probably not going to be effective as a marketing tool if it doesn’t have a clean, professional look. With that in mind, here are a few quick tips for making the right visual impression with your website:

Work with a great creative team. Obviously, getting the right artistic look starts with choosing the right creative team.

Trust your instincts. If a web layout doesn’t stand out to you, trust your own instincts and ask for some revisions before moving forward.

Favor “clean” over “busy.” The best websites are easy to see, scan, and understand. Don’t fall for the trap of making your website busier than it has to be, especially on the home page.

Although layouts might not be everything in web design, they are still important. So, work with a web design partner that can give you the look and visual identity your business needs.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.