As an interesting side thought to yesterday’s post on Pinterest, it’s interesting to note that a growing number of people – both in the online marketing community and among the general public – are starting to wonder aloud whether we really even need another social media site. At a time when social networking is starting to feel less like fun and more like business, and when business owners, marketers, and employees are all too stretched for time already, is there really room for more?
There isn’t an easy answer or crystal ball to look into, but there are a number of subtle signs that show users may be starting to cut back on their social media time, or at least be more discriminating about the sites they visit and the people and companies they follow.
That isn’t necessarily a bad thing for your company, but it does bear a bit of watching. Just as the public focused their interest on a small handful of search engines a few years ago, there is the chance that some of the social networking sites we see today may lose their relevance in a hurry.
Social media as a whole probably isn’t going anywhere, but individual companies might be, so keep an ear to the ground and lookout for changes in the business landscape.