Reputation management is a serious thing, and you definitely want to know what kinds of information people are finding when they Google your name, your products, or your company. With that in mind, we always look after our clients on the major search engines, and advise them to do the same.
Recently, we came across a story that illustrates just how important it is.
In Germany, a man has sued Google, saying that the autocomplete suggestions that came up linked him to fraud and harmed his business or reputation. We aren’t suggesting, of course, that you look for ways to launch lawsuits against world’s largest search engine (and its army of lawyers), but the bigger point is valid: if you don’t search for yourself or your company often, you can’t know what is going to be displayed. And, when you do, you might not like it.
Having the wrong kind links or comments show when people Google you and your business can be disastrous for your marketing efforts, and can kill potential sales before they ever get started. So, do yourself a favor and turn to search engines once in a while just to see what’s going on.