In the past, we have written about the importance of having a trade show booth that is attention-grabbing and easy to set up – something we’ve learned from years of experience with our clients. Today, though, we want to share another little “insider secret” to tradeshow display success…
Give yourself a lot of lead time.
Granted, that might not seem like a top-secret piece of advice, but trust us when we say that it’s a good one. Why do you need to plan weeks or months ahead for a trade show display? Here are a few good reasons:
There are usually lots of decision-makers involved. With trade shows, there are usually executives, managers, and presenters who all want to give input. Leave lots of time to collect their ideas and feedback.
Trade show exhibitors need to be familiar with the booth. It’s a good idea to have your presenters familiar with the booth before you set it up for the first time. That way, they won’t find themselves looking for parts or equipment at the last minute.
You don’t want production delays to kill a big sales opportunity. Trade shows are a big deal, if they are handled correctly. You don’t want to be stuck waiting for materials when you should be finding new sales.
Need help putting together a great-looking, cost-effective tradeshow booth or display? Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.