If you were to ask business owners what the best thing about the growth of Internet business over the last 5 or 10 years has been, what do you think the answer would be? We would be willing to bet that the overwhelming majority of them would point to the fact that a well-designed website, with a well-executed online marketing plan, can bring you a steady flow of customers from around the world, 24 hours a day, 7 days a week.
And the worst thing? That a website that isn’t working and fails to bring in new customers from around the world, 24 hours a day, 7 days a week. Amazingly, though, the problem usually isn’t with the design itself… it’s with the focus.
We aren’t just saying that because we are a web design firm, and we should be careful to note that there certainly are businesses that aren’t doing as well as they could be because their websites don’t look the way they should. It’s just a realization that most companies under perform online because they’re simply thinking too big.
Let us explain: from a marketing perspective, having access to millions upon millions of potential customers can actually be a bad thing. That’s because rather than focusing on what they do well, too many businesses try to be everything to everyone. And, not surprisingly, that rarely works.
Instead, figure out who really would want to buy what you sell, and what bit of value and benefit they can get from it. Finding that bit of focus can do more for your business online than anything else, but don’t stop there. Get to know your buyers intimately. Visit their forums, look at their websites, and frequent the other companies in your industry that they consider to be your closest competition. Sooner or later, you’ll start to get a feeling for what it is they really want from your business and website, and then you’ll be in a much better position to not only give it to them, but to explain it in a way that resonates with your customer base.
The sign of a successful business owner, online or off, is the ability to think like their best customer. So, if you want to find more sales and profits on the Internet, try to make the world just a little bit smaller by tailoring your website to a handful of specific buyers.
Need to make your online marketing plan fly? Then make your web strategy a healthier part of your bottom line.