A recent survey showed that a number of agencies had difficulty showing a positive return on investment for their social media marketing activities in 2012. That leads us to an interesting question that seems to come up from time to time: Is social media marketing a waste of time and money?
In our view, it absolutely is not… provided you are using it correctly.
To be more precise, social media marketing is a great tool to use in conjunction with other pieces of the puzzle, like direct mail or search engine optimization. On its own, in a vacuum, it isn’t likely to pay huge dividends. That’s because people rarely make purchases directly from Facebook or follow lots of marketing links with Twitter. What they might do, however, is become more interested in your company and products, and develop a longer-term relationship that leads them to your blog, to reviews about your company, etc.
Because it’s still relatively new – and because the best practices are changing on a day-to-day basis – it’s likely that the debate about social media marketing will go on for some time. The best thing to do for the time being, however, is to use it as part of your Internet marketing strategy and keep measuring the results.
If you need a good social media marketing partner who understands creativity and bottom-line results, it’s time to talk to someone at the Marcy Design team today.