614.224.6226

04
Oct 2012
How to Replace Newspaper Advertising, Part Two

In our last post, we outlined a couple of quick strategies for placing newspaper ads, an ongoing struggle for a handful of businesses who have been relying on the print dailies that seem to be going under right and left. Although many newspapers are still surviving in print editions, their reach has been greatly diminished, at least from an advertising point of view.

And so, we want to offer two more quick things you can try to help get the word out about your business without using the newspaper:

Rely on industry journals. While newspapers seem to be going away, trade journals and industry newsletters are simply changing form, working more like informational blogs and social media sites than traditional magazines. For that reason, they might offer more efficient, targeted advertising opportunities that you can explore.

Take advantage of local websites. Google Places has largely overtaken the Yellow Pages as the top place to find local retailers, which means your profile is important for bringing in customers. Additionally, sites like GroupOn that offer “daily deals” can be a great resource, too, since millions of people check them on a daily basis.

Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.

CONTACT MARCY DESIGN

Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226
marketing@marcy.com
www.marcy.com

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