In our last post, we outlined a couple of quick strategies for placing newspaper ads, an ongoing struggle for a handful of businesses who have been relying on the print dailies that seem to be going under right and left. Although many newspapers are still surviving in print editions, their reach has been greatly diminished, at least from an advertising point of view.
And so, we want to offer two more quick things you can try to help get the word out about your business without using the newspaper:
Rely on industry journals. While newspapers seem to be going away, trade journals and industry newsletters are simply changing form, working more like informational blogs and social media sites than traditional magazines. For that reason, they might offer more efficient, targeted advertising opportunities that you can explore.
Take advantage of local websites. Google Places has largely overtaken the Yellow Pages as the top place to find local retailers, which means your profile is important for bringing in customers. Additionally, sites like GroupOn that offer “daily deals” can be a great resource, too, since millions of people check them on a daily basis.