Limit sales to special occasions. Because sales can be so good for short-term business, lots of e-commerce sites run them constantly. The only problem with that strategy is that buyers learn to always wait for the next discount, rather than ever paying full price (or even relatively higher sales prices) for the products they want.
Show buyers the savings they can get. Everybody loves a good deal, but if you don’t show your regular prices, buyers might not know what kinds of savings they are enjoying. So, give them a sense of just how big the discounts are, and more of them will finalize their transactions.
Promote your sale heavily through email and social media. In e-commerce, sales should never happen in the woods where no one is around to hear it, so to speak. Email marketing and social media are perfect for promoting discounts and time-sensitive specials.
Need more great Internet marketing tips for e-commerce sites and online stores? Stop back to our blog often, or contact a member of the Marcy Design team today.