Twitter has grown from an interesting social media platform to a full-out revolution in news and opinions. What started with a relatively bland set of 140 character messages has grown into the preferred way for celebrities, musicians, and other “A-Listers” to broadcast their most recent news, pictures, and musings to the world. We’ve got athletes tweeting during games, reporters logging on in the midst of developing stories, and noted authorities carrying on long debates back and forth in short bursts.
But how does that help you – a marketer or self-employed professional trying to get your social profiles off the ground? How do you gain Twitter followers if you aren’t already a known name?
You don’t have to be on the cover of a magazine to get fans and followers online. In fact, here are three things you can do to get more Twitter followers today:
Develop laser-like focus. As with search engine optimization, or any kind of online marketing, really, the best way to attract attention is to first figure out who’s attention you’d like to attract. By tightly defining your audience, you make it a lot easier to reach them effectively.
Bring followers in from the outside. If you already have a website, blog, Facebook profile, or other existing web presences, encourage those people to link to your Twitter account. It’s easier to get followers when you already have a few, so start with the people you already know.
Tweet early, often, and with a lot of flair. Here comes the hard part: no one is going to follow you if you seem just like everyone else. People are drawn to interesting ideas and personalities. Make sure your account is a steady stream of information, insight, or at least a different point of view. Put out enough eye-catching ideas, and your following will soon take on a life of its own.
Wish your business was using Twitter more effectively? Talk to Marcy Design about our social media marketing services.