You could say that our opinions on this subject are biased, and that might be true. But having seen firsthand over the years what a good business web design can do, we think it’s an important issue. Here is why: For most companies, a good web design, in and of itself, isn’t enough to make the business successful… it is important enough to affect sales and profits, though.
That’s because the company’s website tends to be its number one salesperson, customer service agent, catalog, and spokesperson. If it isn’t doing all of these jobs – or any of them – particularly well, then your ability to make money is going to be negatively impacted. That’s true with most of your orders: online, over the phone, or in person.
Don’t ignore the effect that a great business website could have on your company, and learn to see it as more than a brochure that tells people about your business. By having the right design and online marketing team on your side, you can do better in virtually every aspect of your business. A good web design might not be the most important thing about your company, but it’s probably one of your top two ingredients for success.