If you have helped to plan for a trade show in the past, you already know that there are dozens and dozens of small details that can stack up on to each other, until it’s hard to remember why you’re even attending or exhibiting in the first place.
But, trade shows and industry conferences give you a virtually unmatched opportunity to meet new prospects, show off your products, and get customers thinking about what it is you have to offer. With that in mind, it’s important that you have as many factors on your side as possible.
One that you shouldn’t overlook – and a detail that’s easy to miss – is upgrading or updating your company website.
Think about it this way: After the trade show is over and you’ve handed out all kinds of literature, where are potential new customers going to go to find out more, or to take the next step? They may pick up the phone, but it’s very likely that many (or most) will visit your company’s website and product pages.
So, in the weeks leading up to your trade show, ensure that your website doesn’t just accurately show products, details, and prices, but also that it’s a strong enough marketing tool to help you keep all those new opportunities moving forward.