Hindsight being what it is, most of us have experienced that sensation at one time or another. After all, if we had only known then, we’d be fantastically rich and successful today. And while we can’t tell you what tomorrow’s stock prices will look like, we can pass on a piece of advice that you might be glad you took later: don’t wait to buy your company’s foreign domain names.
Lots of business owners have never considered branching out into different countries and continents… but why? With the small amount of time and effort it takes to duplicate your website, or have it translated, what are the risks in spreading your marketing message overseas?
Even if the tax or legal considerations make you feel less than excited about selling your goods in pounds, rupees, or Euros, it still makes sense to reserve a small piece of virtual real estate, just in case the future holds something different for you. Buying these domains typically costs very little, but could end up being important years down the road.
Deciding to reserve your company’s domain name overseas might not be the same as following a hot stock tip, but it’s still something small you can do today that has the potential to pay big dividends in the future. The world is getting smaller all the time, especially when it comes to finding customers overseas.
Thinking your company could use more customers from outside your local area? Let Marcy Design work with you to come up with an international web strategy that works.