With the steady flow of hype and attention that’s being thrown out on social media, mobile marketing, and other newer tools these days, it’s appropriate for business owners to wonder which of the old ideas and tricks are still worth devoting any time and energy to – especially when it comes to blogs. There was a time, only a few years ago, when the first thing a web designer, online marketing expert, or search engine specialist would have advised the business owner to do would be start a blog.
These days, however, there are a lot more blogs than readers, although many of them haven’t been updated in months or longer. So should blogging still be a part of your marketing mix? We feel strongly that it should, but with one minor tweak: the focus shouldn’t be on blogging quantity, but on content quality. Search engines still love blogs, and a fresh supply of writing is a good thing for any business or website. But it’s hardly worth the effort if no one actually reads what you post, so skip the absolute fluff, the keyword-rich “articles” recommended so often in the past, and turn your attention to topics and insights that actually matter to the men and women who buy from you.
There’s always a place online for quality content, and people can recognize it when they see it. As an added bonus, keeping to a regular blogging schedule forces you to come up with new ideas at regular intervals. After a few weeks or months, you might find yourself thinking about things that might not have occurred to you otherwise, which can in turn lead to some of your best strategic breakthroughs. Blogging might not be the hot marketing topic it once was, but that’s actually helpful if you’re willing to devote time and energy to producing something worth reading. So make a regular appointment with yourself to sit down and come up with some fresh posts – you might just surprise yourself and your customers.
Blogging is still an effective form of social media marketing, but only if it’s done the right way. Talk to Marcy Design, a Columbus Ohio website design company, about making your blog a stronger tool for bringing in new clients and customers.
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