For businesses needing a mobile web presence, responsive web designs – business websites that change their appearance and functionality depending on what kind of device the visitor is using – can be an attractive, cost-effective way to get what they need.

But, how do you decide whether you need a responsive website or a dedicated mobile version of your site? The best way, of course, is to talk to a professional business web design team. Here are two things to keep in mind, however:

The right option depends a great deal on your goals and business profile. That is, a company that currently enjoys lots of mobile traffic, and wants to make mobile marketing the centerpiece of its strategy, might actually be better off with a dedicated site for smart phones and tablets.

In general, new business websites should probably be responsive. In other words, if you’re thinking about upgrading anyway, it’s a good idea to have your new site coded in a responsive way, so you won’t have to think about upgrading it again in the near future just to keep up with technology.

Responsive web design is a great tool for reaching mobile customers without keeping two separate sites. Whether or not it’s best for you, though, depends on your needs and business.

Why not call or e-mail us today to set up free consultation and talk about responsive web design with the Marcy team?

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.