Even if you aren’t a user of the site, you have probably already heard some of the buzz surrounding Pinterest, one of the newer social media sites that’s gaining a lot of attention, and users, in 2012. While some seem to think it’s the “next big thing,” others think it’s just “something else.”
With that in mind, does your company need to try social media marketing through Pinterest?
The quick answer is “probably not”… or at least, not yet. Although Pinterest is registering a lot of new users, it’s still well behind Facebook, Twitter, LinkedIn, and Google Plus in terms of popularity. Beyond that, it seems to be gaining a lot of steam with certain niche markets, and those that are more based around shared images than business and marketing.