This is a question that comes up surprisingly often. I suspect it’s because so many small and medium-sized business owners and marketing managers see celebrities and huge corporations leveraging social media heavily and feel like they might not be able to get in on the act.
The truth, however, is that it doesn’t take a bottomless pit of money to succeed with social media marketing.
In fact, while a small budget can definitely help you get the right tools, the most important parts of your plan don’t have to cost a lot. Like any marketing operation, having a sense of focus and direction, the willingness to keep at it, and a strong value proposition for your ideal customer will nearly always win out over a big budget.
Don’t let anyone convince you that it takes a huge pile of cash to find customers on Facebook, twitter, and LinkedIn – it doesn’t. Instead, work on finding a partner who can help you streamline the process and make things as efficient as they are affordable. Money doesn’t hurt in any area of business, but it’s not the first requirement, either.