In the past, we have noted that more than 90% of all buyers well look at online reviews before making a purchasing decision. The same is absolutely true for those who are considering new employment.
People want to know what it’s like to work for your business before they interview. And they’ll certainly do their homework before accepting a job offer. So, one of your jobs as a marketer is to ensure they can find positive reviews and feedback from past and current employees.
You can’t control what team members say about your company online, but you can maintain accounts with all the major platforms (like Glassdoor) to ensure your business is represented.
Want to Make Online Recruiting a Strength?
The good news is that you generally won’t have to spend as much time or effort marketing to jobseekers as you would customers. In fact, some basic online marketing is often enough to help you fill the openings in your business.