Nearly every business that’s involved in online marketing, from the smallest to largest, faces an interesting question when they first consider the business uses of social media sites: can you really gain new customers over sites like Facebook?
The good news is that you certainly can. The bad news? Well, like search engine optimization, things are going to take a bit longer than you might like. In fact, you have to wait for a sort of “tipping point” before you can see big time results.
The reason for this is simple. Social media sites, perhaps more than any other online marketing medium, resemble high school hallways. Those groups, companies, and causes that are popular attract a lot of attention. The other ones, the ones on the outside looking in, have to try harder to grab the attention of different customers.
In the real world, this means that you need to optimize your profiles, release new content regularly, and make a concerted effort to grab friends and fans on an ongoing basis if your social media marketing plan is going to be profitable. You really can gain new customers over Facebook, it just doesn’t tend to happen overnight.