Before any advertising can convey a sales or marketing message, it has to first capture a potential customers interest. In a world that’s inundated with ads on television, in magazines, and especially over the Internet, that’s getting harder and harder to accomplish.
One way that marketers are meeting that challenge is by going with sheer repetition and memory value. That is, they are intentionally knowing customers, in the hopes that the agitated buyers will retain the ideas are information that is being expressed.
So, do annoying ads work?
Obviously, there are going to be mixed answers, but here are two quick tips to help you find the solution is right for you:
1. Know the difference between annoyance and anger. There is a vast difference between a silly little song gets stuck in your head and something that actively turns buyers off. Think of pop up ads or robotic telemarketing calls to see what we mean, and make sure you stay on the right side of the line.
2. Study the reaction to any annoying ad, whether it’s yours or someone else’s. Some industries and customer groups are more tolerant of things that are annoying or upbeat than others. See how buyers have responded to other campaigns in your market before pushing forward with something that could backfire.
In general, pestering people or annoying them is a poor way to sell products and services. In some cases, however, marketers have used it effectively. Should your campaign be next success?