It’s taken almost as a scientific law that the first step towards building a successful business website has to be putting a strong search engine optimization plan into place. That’s almost always good advice, but what if you work in a highly competitive field, or have some other reason for not wanting to rely on Google for a while?
Can a business website succeed without search engine optimization?
The short answer is “absolutely.” While it’s good for most companies to have reliable search engine traffic, by using tools like branding, e-mail newsletters, and even a strong reputation amongst buyers, you can pull visitors directly to your site without visiting search engines first.
In fact, even if you do make search engine optimization a big part of your online marketing strategy (as most companies do), it might not be a bad idea to pretend it doesn’t exist once in a while. Not only will you sharpen your skills when it comes to attracting customers with other means, but you’ll also be less vulnerable to SEO-optimized competitors or future search algorithm changes.
While most businesses wouldn’t want to succeed entirely without search engine optimization, you certainly can, and it’s not a bad idea to experiment with it from time to time.