If you have a business, then you need a blog. According to Technorati, the blogoshere has grown from 100,000 blogs in March 2003 to nearly 73 million in March 2007. The numbers suggest that this is no longer ‘bleeding edge’ technology. Blogs have become mainstream as a valuable source of information for Internet users with interests that range from travel to computer hardware. Not all blogs are created equal however and there are a lot of, to put it mildly, sub-par blogs that offer little or no value. For that reason, companies that understand how important it is to connect with customers and prospects will utilize a professionally produced blog. Here are some important points: – Hire a professional marketing firm to build your blog – Utilize multiple authors to write articles – Write articles about solving customer problems – Use photos and graphic images to make your point – Encourage feedback to articles – Update blog as often as possible – Find ways to connect to the blogosphere and extend your blog’s reach Your business blog should offer solutions to customer problems, not just a sales pitch to buy your products or services. Update your blog at least once every week and cover a wide range of topics specially tailored for your target audience. And don’t forget to take advantage of the many methods for connecting with other blogs and blog aggregators such as; Digg and del.icio.us. If this all seems ‘Greek’ to you, don’t worry. There are plenty of resources available on the Internet to help your business create an effective blog. The great news is that the technology to create a blog is open-source (meaning free). And there are many other solutions available as well. Forget email, start a blog to move your business into the future!

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