When it comes to Internet marketing, a lot of business owners and executives quickly find that they only really have two modes: putting things off, or working at them furiously. In other words, they wait too long to get started on things like search engine optimization, and when they do get moving, they want to start seeing action – and results – right away.
That’s understandable, but it’s also a classic online marketing mistake. Why? There are really two important reasons to consider:
First, quality matters when you are adding pieces to your business website or social profiles. You don’t want to get into the habit of putting just anything online to fill some space. Your messages should be creative, concise, and most importantly, impactful. That typically takes some time…
And secondly, gradual approach is more effective. Even if you could produce great content at the drop of a hat, search engines (not to mention customers) like to see a gradual, steady flow of new content and marketing messages. Producing too much, too quickly, is a good way to overwhelm them.
Procrastinating on your Internet marketing plan is a bad idea, as is trying to “force feed” too much to search engines and customers in a short period of time. Avoid making these classic mistakes, and work with an online marketing partner who can help you stay on a realistic and profitable schedule.