We’ve noticed something slightly shocking over the past few years: that a new business website can be a complete waste of time and money.
Now, that’s probably not what you expected to read in this space. More likely, you thought we were going to tell you how, since it can potentially attract hundreds of thousands of visitors each year, your website is an important – and probably the most important – part of your marketing mix. You thought you were going to hear about how it doesn’t just help you with sales, but also public relations, customer service, and even recruiting. You just knew we were going to tell you that your website represents some of the best money your company can spend.
And those would all be correct… as long as you’re building a site with an online marketing plan to go with it.
Here’s what we are getting at: a new website for your company is fantastic, but unless you’re making the accompanying investment, in time or money, to search engine optimization, social media marketing, improved content for your landing pages, and so on, then you probably shouldn’t expect to get too much out of it.
Too many prospective clients are out there just looking for “a website,” and too many web design firms are happy to give them one – and collect a fee – without taking the time to learn about the client’s real needs and business goals. But a website built without purpose or plan is just an expensive online brochure. With the right tools in place, it can be a huge boost to your businesses income.
Do you need more help turning your web design project into a profitable online marketing plan? Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.