Social media sites like Facebook, Twitter, and LinkedIn undoubtedly are changing, and it isn’t just that they are taking on a new look, adding millions of new users, or even bringing new features to the Internet. What’s really changing with social media sites is the way we – and our customers – are thinking about them and using them.
In short, it used to be that social networking was good for developing relationships. But as the major sites have grown, they have also taken on new roles. Here are some of the most important ones, and how you can use them to grow your company:
As a forum for sharing reviews. It used to be that people went to Google for product info, but now they’re just as likely to turn to Facebook or Twitter. Make sure you have a strong following that’s saying good things about your company.
As e-commerce portals. Rather than sending people to a landing page to complete a purchase, many businesses are now allowing orders directly from their Facebook fan pages. Could you profit from doing the same?
For recruitment. With hundreds of millions of people on social media sites, your next talented employee is probably out there somewhere. Be sure to advertise job openings on social sites.
For customer service. When you solve a customer’s problems publicly, you show other buyers that you are worth doing business with. So, don’t be afraid of answering customer service questions via your Facebook fan page or tweets – just don’t share any personal or account information.
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