For a long time, the easiest way to make your site more appealing to search engines – and to gain new customers from Google, Yahoo, and Bing in the process – was to use lots and lots of targeted keywords on your web pages.
Unfortunately, a lot of companies are still following that approach… and it’s literally killing their Internet marketing results.
There are two big reasons why: First, Google and the other search engines no longer prioritize keyword-heavy pages in their search listings; in fact, there is growing evidence to suggest that they will ignore you if it seems like you’re trying too hard to get search positioning.
Secondly, readers don’t like pages with too many keywords crammed into them. If your language seems clunky or unnatural, they are likely to take their time and attention (and ultimately, their money) to another site that’s written in more natural language.
We understand the temptation to vary your pages, blog posts, and social media profiles and keywords. That’s a strategy that worked well for a long time. But, if you want to make the most of Internet marketing going forward, learn to go a little easier on the search phrases, and heavier on high-quality content.