In the context of marketing and advertising, words use only one of our senses, our eyes. A voice over also uses only one of our senses, our ears. It is only video that engages both our eyes and ears. And the way to capture the attention of your target audience is to engage more than one of their senses. It’s the reason that companies such as Anheuser-Busch will spend 2.6 million dollars for one 30 second spot on the Super Bowl this year. It works.
Your business can use this marketing advantage by adding video to your website. Think about creating a 30 second commercial about your business and put it on your Home page. If you have a product, demonstrate the benefits and features in a short video spot. If you have a service and it can’t be described in a brief video, break the narrative into segments like chapters in a book. Create a simple navigation that make it easy for the user to view your videos.
Because the video should be professionally produced, hire a marketing firm to identify your brand identity, write a tight script and produce your business video. There are many methods to encode and upload the final video to your website. You can also use the free services of YouTube to upload and host your business video and link back to your website. The fact is that you don’t have to spend 2.6 million dollars to create a great video for your website. Get started and get your target audience excited.