Since sites like Facebook and Twitter first started to catch on with the general public, the challenge for marketers has been clear: how to first generate interest, and then turn it into something that can make a real-world difference in sales.
That pursuit has led to all kinds of different ideas – and even a whole new industry of social media marketing consultants. As valuable as these services are, however, sometimes the best answers are the simplest ones. That’s certainly true when it comes to one of the easiest ways to make social media marketing more cost-effective, which is simply to get more people clicking from your social profiles to your regular web pages.
That’s not a complicated idea, but it makes strong business sense. Why spend so much of your time, money, and attention gathering fans and followers, if you’re only going to remind them that you’re out there once in a while? By sending them to specific product and service pages, you stand a much higher chance of ultimately turning them into buyers.
Look for places in your social content where you can naturally pull people from one part of your marketing campaign to another. The more of them you bring to your regular website, the more profitable your social media marketing efforts are likely to be.