Read through a handful of online forums or articles and you could easily come away with the idea that online lead generation requires a huge budget, several years of technical training, and an intimate knowledge of topics like HTML. It may seem that way from the outside, but the reality is much different. In fact, most successful business owners and entrepreneurs are following a simple (and duplicatable) process to generate sales inquiries.
What does this proven online lead generation plan look like? Let’s break it down into its four big components.
Step #1: Find Your Best Target Market
Before you can do any kind of marketing, you need to know whom you’re selling to. Even if you already know what your buyers look like, it’s best to think about where they live and work, what their hot button concerns are, and what their level of understanding about your product or service is like.
Figure those fundamentals out and you’re ready to move to the next step.
Step #2: Build a Great Website
It might seem obvious, but online lead generation is always going to be a struggle if you don’t have a top-notch website. Your internet presence is the key to making the rest of your plan pay off. It has to speak to what your company does while also impressing guests with professional layouts, text, and copywriting.
In other words, it’s not enough to have a website – you need a digital home that makes you seem like a credible business that can be trusted.
Step #3: Draw in Website Visitors
Your website is the foundation of your online lead generation efforts, but it won’t create revenue for you on its own. In order to get leads, and eventually sales, you have to have traffic coming to your site.
Sometimes you can generate website visits through offline means. However, it’s often more efficient to use some combination of online ads, social media posts, search engine optimization, and email newsletters.
Step #4: Convince Those Visitors to Take the Next Step
Finally, we reach the point where everything comes together. When you know your target market, have a great website, and are drawing visitors, everything is in place for the sale to move forward. Now you just have to nudge the potential customer forward with something – like a discount code, or a free sample – that convinces them to keep going.
At that point they’ll call, email, or even visit you in person, and a potential sale has been created. Isn’t that what you want the website for in the first place?
Want to Put Together an Online Lead Generation Plan That Works?
As we mentioned in the beginning of this article, the four steps we’ve outlined aren’t complicated. In fact, you could do them on your own with a bit of time and effort. Business owners turn to us because they want results to come more quickly and reliably.
To learn more about what we’ve done for other companies – or better yet, what we can do for you in your specific situation – contact the business growth experts at Marcy Design today. Your initial consultation won’t cost you anything, and it could change the trajectory of your bottom line for years to come.