Even if you don’t use the site yourself, you’re probably aware that Pinterest, a social media platform that centers on image-sharing, has been growing by leaps and bounds. Plus, it’s a lot of fun and easy to get started with.
Naturally, that’s attracted a lot of marketers who want to take advantage of the site. But, finding success takes more than just sharing a few pictures. Here are four quick tips for better Pinterest marketing:
1. Try the site for a week or two before starting. That way, you’ll get a feel for how it works, what kinds of images get the most attention, etc.
2. Post professional photos of your products. The last thing you want is to share shabby, grainy photos or stock images.
3. Identify your images correctly. That is, tag them and put them in the proper categories. You may also want to watermark them so that people can always tell where they came from.
4. Encourage your customers to share their images, as well. If you have pictures of people happily using your products, these can work as a third-party endorsement that helps build your credibility.
The best way to get to know Pinterest is to become a user and play with it a bit. Why not take a few minutes and check out one of the fastest-growing social sites today?