This might not sound like anything new or important. After all, we’re always talking to business owners and executives about mobile-friendly web design, improved usability, stronger search engine visibility, and other web-related topics. But with web accessibility it’s different – there isn’t a chance to wait or think about things. The time to make the change is now.
To understand why, you first have to have an idea of what web accessibility is all about. In a big-picture sense, it’s all about making your website something that people with certain types of disabilities – like a visual or hearing impairment, for example – can use. They may need your pages and content tagged or formatted in a certain way to use text-to-speech devices (as an example) or other tools that improve interactivity.
With that quick explanation out of the way, let’s look at three important reasons you shouldn’t put off web accessibility upgrades to your business website. We will start with the one that’s most pressing.
#1 Web Accessibility Lawsuits Are Showing Up Everywhere
For customers with disabilities, encountering a website that isn’t compliant with current web accessibility standards is like showing up to a building without wheelchair ramps. And more and more, those buyers are suing employers, marketers, and public-facing firms who exclude them.
Lawsuits related to web accessibility have increased 300% since 2018 and there are no signs things will improve in the near future. That fact, by itself, should be reason enough to make a few changes to your website.
#2 Better Web Accessibility Could Improve Sales
Getting compliant with web accessibility standards isn’t just about avoiding lawsuits and other penalties. It’s also a way to make your site easier to use. Don’t forget that an estimated 61 million Americans live with some kind of disability. And, this group is more likely to shop online or interact with a company’s website.
Knowing that, it makes sense to have your website be as accessible as possible to everyone. Each improvement allows you to reach more people and potentially improve your company’s revenue.
#3 It’s Easier Than You Think to Comply with Web Accessibility Standards
Most business owners and executives can easily understand the first two points we put forward. So why haven’t they made the switch already? In our experience, it’s because they think it’s going to be a long, complicated, or expensive process.
It doesn’t have to be. If you find the right web design partner, getting compliant with the latest web accessibility standards won’t break your schedule or your budget. Not only can a company like ours help you adhere to all local, national, and international guidelines, but we can also help you stay ahead of the curve in the future.
Want Help Upgrading Your Business Website?
At Marcy Design we have dedicated programs to help you ensure your website follows the best practices for online marketing and web accessibility standards. That means the potential to sell more while also avoiding lawsuits.
Our approach includes ongoing audits, daily monitoring, and AI-powered tools that ensure you aren’t just compliant today but also in the future. In other words, we’ll evaluate your website to help you follow current standards and then make sure you stay on the right side of all necessary regulations.
Best of all, our team is fast and affordable. So don’t risk losing customers or court cases over your website – contact us today to schedule a free consultation!