Launching a new business website is a big deal... but it's not necessarily enough to create a real and sustained improvement to your bottom line. To improve sales you need to draw customers to your pages and get them to take action. We call online lead generation, and it's the key to unlocking prolonged business growth via the internet.

We Begin With Your New Website

Naturally, your website is the hub of your online lead generation activity. It needs to look great and have clean, compelling messaging that tells visitors exactly what you do. That’s important because you can’t get leads without credibility. You want someone coming to your site for the first time to be impressed and eager to do business with you.

Then, We Use Inbound and Outbound Marketing to Draw in Potential Customers

Lead generation can take a lot of forms. In some cases it might mean inquiries that come in your inbox. In other instances you might receive phone calls, or even schedule meetings through an online app. Any of these outcomes can be positive, but none of them become possible until potential buyers find you in the first place.

That’s where inbound and outbound marketing come in. Inbound strategies are those that cause warm leads to come to you. They can include SEO and blogging, creating online videos, or generating referrals to social media. Outbound strategies, on the other hand, are the ones you use to stop a prospect and get their attention. Good examples are online ads, billboards, and telemarketing calls made by sales reps.

Inbound Marketing Strategies
  Search Engine Optimization (SEO)
  Content and Video Marketing
  Online and Offline Referrals
  PR and Trade Publications
  Speaking Engagements

Outbound Marketing Strategies
  Paid Digital Ads
  Billboards and Printed Ads
  Cold Calls
  Direct Mail or Flyers
  Handing Out Flyers

It’s easy to get caught up in thinking about the lines between inbound and outbound marketing, or which one is better. However, the answer is going to depend a great deal on your target market, resources, and expertise. What matters more is that you have workable strategies to bring in web visitors. You don’t have to do what everyone else is doing – you just have to find affordable and effective ways to let buyers meet you.

How to Turn Website Visitors Into Leads and Customers

It’s relatively easy to understand why you need to attract website visitors to generate online leads. attract website visitors to generate online leads web, What some business owners miss, however, is that the next steps don’t happen automatically. Simply pulling visitors to your website isn’t enough to ensure you’ll get more revenue. For that you need a way to actually inspire prospects to take action.

Successful marketers can do this in a number of ways, but each of them involves offering something of value to web visitors. What could you give them to take the next step? The possibilities are virtually endless.

You have undoubtedly seen offers like these (and others) all across the web. They are put in place because they work. When you are visiting a business website looking for products or services, you sometimes need a bit of an extra nudge to convince you to make a decision. A small freebie or incentive can be the perfect motivational tool.

Never assume that lead generation is going to happen automatically or by accident. Set up your website in a way that encourages visitors to start a relationship with your company, even if it’s a small one in the beginning.

It’s All About Building a Stronger Business

We are only scratching the surface of online lead generation on this page, but there are only two points you need to take away. The first is that it’s not enough to simply “have a website.” To justify the expense, and to grow your business, you need to generate inquiries, phone calls, or appointments. You have to use your website to create sales opportunities or you’ll never see a return on your investment.

The second takeaway is that this entire process gets much easier if you have the right creative and marketing partner on your side. That’s where the team at Marcy Design comes in. Our success is created on your business growth, so let us help you get started with online lead generation today!



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The Marcy Design team did a wonderful job creating and developing the website for our small business. The team was responsive and easy to work with.

We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.

Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!

The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.

Great people to work with!! Looking forward to using them again!!

Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.


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2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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