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The Super Bowl is over and the New York Giants have pulled off one of the greatest upsets in football history. There was also another competition between companies that produced the best commercial that ran during the Super Bowl. Each spot spent around 2.7 million dollars for the 30 second placement. USAToday has the 2008 ad-meter ratings, and over the next 5 days I will give my humble opinion on the the top 5 most creative and memorable Super Bowl commercials for 2008.
Starting at number 5, Bridgestone created a terrific spot featuring screaming animals and people reacting to impending doom for a squirrel in the middle of road. Because the car has Bridgestone tires, the driver is able to easily maneuver around the animal. Great brand identity featuring the product in use. I especially liked the tiny insect scream.