NY Times article ‘Publications on Fitness and Health Head to Web’ describes the trend of publications to increase their website efforts. Hearst Corporation is seeking to improve the branding of their publications. The NY Times article covers the financial side of the business very well. It would be helpful to the reader if the article spoke towards publication website design as well. Good website design allow users to dig deeper into relevant information quickly and build a strong relationships. Strong relationships mean repeat visitors to the website.