#5 Stress the Value You Provide
As a Columbus Ohio website design company, Marcy Design design can help you through this difficult time. If you were to glance at the news headlines lately, you might come away with the impression that economic activity in North America has ground to a halt. That’s simply not true. With a few exceptions (like restaurants and bars), most industries are humming along. What’s changed is the perception that tough times are here today and may stay with us for the coming months.
What does this mean for you as a marketer? The big takeaway is that your customers are probably being more careful about how they spend their money. They are scrutinizing purchases and budgets in a way that they weren’t a few months ago. It’s up to you to show them that you can provide huge amounts of value.
In practice, that means gathering customer testimonials and case studies. It could also include certain types of performance guarantees or money-back offers. One way or another, you want to let buyers know that working with you is a good decision that doesn’t carry much risk.
When we feel like the economy is on shaky ground, we don’t stop buying everything – just the things we think we don’t need or can’t afford. By stressing how much value you provide to customers on your product pages, social profiles, etc., you make it easy for them to keep buying from you. Marcy Design is located in Columbus, Ohio and we’re ready to provide your business website design services.