Jan 2008
Honda Commercial, 606 Takes Equals 6 Million Dollars

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Honda has created a Rube Goldberg style two-minute commercial for the new Honda Accord. The commercial is ground-breaking because it was shot in real-time, in one take. Supposedly, it took several weeks to produce and 606 takes to get the one perfect take, all at a cost of 6 million dollars. Everything shown in the commercial is from two real automobiles that were disassembled and not from 3D graphic animation. This spot is currently being shown on British television and, through viral marketing, making its way through email boxes in the US.

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