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Apple is one of the top brands in the minds of their target audience. Their TV commercials quickly point out the difference between themselves and their competition. A large number of consumers go to the Apple website soon after viewing one of their (very funny) commercials. You can take a page out of Apple’s playbook by re-energizing your company’s brand image. Attracting more visitors to your website begins with good website design, SEO and creating effective marketing and advertising vehicles as well. Build a better brand in the mind of the target audience and you will attract a large audience to your company’s website.