#3 Create Custom Pages and Campaigns
Even if your business isn’t that affected by the current health crisis, it’s likely your customers have been. With that in mind, it makes sense to create special offers and promotions that appeal to the kinds of needs they have right now.
As an example, in our business we are conducting complementary website audits and pay-per-click account reviews. Lots of our potential clients are worried they might be losing web traffic or bleeding valuable advertising dollars at a time when both are precious. So, it makes sense for us to give them more of what they need in today’s business climate.
There are undoubtedly similar specials you could offer in your own business. You might offer special discounts, improved buying terms, or simply different products and services that appeal to your customers at this specific moment in time. If you aren’t sure what’s needed, just speak to some of the men and women you serve and find out what they want most from a vendor like you.
Once you have these ideas in place you can turn them into landing pages and email marketing campaigns focused on those projects. You might be amazed at how quickly this tactic can be used to generate new sales and revenue.